Philip Kotler: Marketing Strategy

Philip Kotler Philip Kotler Born Known for Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an Americanmarketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 60 marketing books, including Marketing Management, Marketing 4.0, , Winning Global Markets , Social Marketing , and Winning at Innovation . Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015 and Democracy in Decline: Rebuilding its Future in 2016. Contents Both of Kotler's parents, Betty and Maurice, emigrated in 1917 from Ukraine and settled in Chicago, [2] where Kotler was born on May 27, 1931. He studied at DePaul University for two years and was accepted without a bachelor's degree into the Master's program at the University of Chicago (1953 [ [ [ Views about marketing[edit] Kotler started teaching marketing in 1962 at the Kellogg School of Management, Northwestern University. He believed marketing was an essential part of economics and saw demand as influenced not only by price but also by advertising, sales promotions, sales forces, direct mail, and various middlemen (agents, retailers, wholesalers, etc.) operating as sales and distribution channels. Philip Kotler holds that: "the organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being." He links the profit motive to the satisfaction of consumer wants and society's well-being. In order to market effectively, Kotler believes the marketing purpose of elevating consumer well-being has to be put at the heart of company strategy and be practiced by all managers. [ Financial Times cited Kotler's three major contributions to marketing and to management: First, he has done more than any other writer or scholar to promote the importance of marketing, transforming it from a peripheral activity, bolted on to the more "important" work of production. Second, he continued a trend started by Peter Drucker, shifting emphasis away from price and distribution to a greater focus on meeting customers' needs and on the benefits received from a product or service. Third, he has broadened the concept of marketing from mere selling to a more general process of communication and exchange, and has shown how marketing can be extended and applied to charities, arts organizations, political parties and many other non-commercial situations. Kotler argued for broadening the field of marketing to cover not only commercial operations but also the operations of non-profit organizations and government agencies. He held that marketing can be applied not only to products, services, and experiences, but also to causes, ideas, persons, and places. Thus a museum needs the marketing skills of Product, Price, Place, and Promotion (the 4P's) if it is to be successful in attracting visitors, donors, staff members, and public support. Kotler and Gerald Zaltman created the field of social marketing, which applies marketing theory to influence behavior change that would benefit consumers, their peers, and society as a whole. [3] Kotler and Sidney Levy developed the idea of demarketing, which organizations must employ to reduce overall or selective demand when demand is too high. Thus, when water is in short supply, the government needs to persuade various water consumers to reduce water usage so that enough water will be available for essential uses. In 2016, he became an advisor to The Marketing Journal, an online site dedicated to sharing insights and next practices in marketing. Honorable distinctions[edit] [1] voted on by the academic members of the American Marketing Association. The Financial Times on November 18, 2005 surveyed 1,000 executives in 25 countries about the Most Influential Business Writers/Management Gurus, and Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch. Kotler's contributions are described in at least one chapter found in every book written about the "gurus" of business and management (see References below). [ On February 16, 2013, he was the first recipient of the William L. Wilkie "Marketing for a Better World" award from the American Marketing Association to "honor marketers who have significantly contributed to the understanding and appreciation for marketing's potential to improve the world." [6] Also, in 2013 he was the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. [ On November 7, 2013, Kotler received the Badge of Honor of Officer of the Order of Academic Palms established in France in the 19th Century. On November 19, 2013, Kotler was inducted into the Management Hall of Fame, along with 10 other management gurus(see On March 1, 2014, Kotler is number 16 in the list of the 30 World's Top Management Professionals and the only marketer. on May 28, 2014, Kotler is inducted in the Marketing Hall of Fame in New York City. On April 23, 2016, Kotler received the Lifetime Achievement Award from the Leaders International at the 6th Global Leadership Awards. Prof. Kotler Stamp issued by Indonesia. Kotler is also the founder of the World Marketing Summit, whose annual international conferences are dedicated to finding ways to improve marketing, human conditions and the quality of life. He also co-established the world's first Museum of Marketing (3.0) in Ubud, Bali, Indonesia. [

Philip Kotler: Marketing Strategy Philip Kotler: Marketing Strategy
Philip Kotler: Marketing Strategy Philip Kotler: Marketing Strategy Philip Kotler: Marketing Strategy

Commentaries "Philip Kotler: Marketing Strategy"

What is the difference of the 12th ed. from the 7th ed. of marketing principles by philip kotler? Sort by
Measuring marketing strategy? ...about iPhones. Also a change in society and economy may mean a change in marketing principals and strategies so some of them may be altered. For instance, in the 7th...
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What is a good book on marketing or business strategies? ... to add it up, if you need a holistic answer, I recommend: FAQs on Marketing (Philip Kotler)
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Looking for reading suggestions for identifying market segments a business is in and computing marketshare..? Philip Kotler Philip Kotler is Professor of Marketing at J.L.Kellog... authority on competitive strategy and the competitiveness and economic development...
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Good books to expand knowledge about markets and company analysis? Principles of Marketing: by Philip Kotler (Author), Gary Armstrong (Author), John Saunders (Author), Veronica Wong (Author)
what is societal marketing concept? 3 Answers · Business & Finance · 03/10/2008
who is the father of marketing? ... (SMEI). Dr. Kotler has consulted to many major...and Motorola - in the areas of marketing strategy and planning, marketing organization...
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